Macy’s is launching a television special inspired by the New York Sun’s “Yes, Virginia, There is a Santa Claus” editorial from 1897, in aid of the Make-A-Wish Foundation. Yes Virginia, set to air on December 11 on CBS, is based around the true story of Virginia O’Hanlon who, in 1897, sent an open letter to the New York Sun asking if there really was a Santa Claus, and the now-famous editorial response written by Francis Church. The show is linked with letter-writing “Believe” stations in Macys stores in the USA, with the company making a $1 donation for each letter deposited in Macys Santa Mail.
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