Telecom New Zealand recently launched their new brand imagery with “Light of Mine”, an integrated advertising campaign, online at www.lightofmine.co.nz. A television commercial featuring animated passions takes people to the site where they can share their passions and let Telecom know what little thing would make their spark shine brighter.
Credits: The Let It Shine campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, creative director Luke Chess, creatives Connan James and Craig Farndale, deputy creative director Tim Huse and agency producer Pip Mayne, senior account director James Polhill and senior strategist Teresa Harris, communications director Grant Mercer and general manager Murray Streets.
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