South Africa's 'Cape Times' newspaper

Lowe Bull's new campaign for South Africa's Cape Times newspaper carries the tagline, "In-depth news investigated from every angle. On Dec. 14, 2008, when Iraqi journalist Muntadhar al-Zaidi threw a shoe at President Bush. True, the ad doesn't reflect well on the news-gathering profession overall, but that's journalism these days—a problem at every turn. A second ad shows a moon landing, but there hasn't been one of those in 40 years, so that story could use a second-day lead. A third ad, showing a civilian target from inside a tank, is a powerful image that works well with the copy. One time, I threw sneakers at Dan Wieden, and he tossed them back because they weren't Nikes. Trust me, that's true. I'm a journalist. Via Ads of the World.