Storytelling: Choose A Different Ending

Great use of media at YouTube from the London Metropolitan Police. You choose the ending: “Take the knife” or “Don’t take the knife”.When writing this post 199.000 choose for option one and 191.000 choose option two. For what it’s worth, I think most people choose both. But there are more choices to make. Try it for yourself.
These storytelling video’s are part of a campaign partly aimed to promote a new
The website from the Metropolitan Police is made to show how real people can turn away from violent crime.

“Know when to say no. Picking up a gun or a knife always makes a situation worse never better.”

The interactive films allow the target audience to engage with the content, they can choose a series of pathways, each with a different consequence. This will hopefully force them to think longer and harder about the choice to carry a knife.
The campaign has been co-created by the target audience and cast members to ensure its authenticity.

The campaign was created by AMV BBDO and the Metropolitan Police, in conjunction with COI.via