Music box PEPSI Subway Poster

BBDO created a subway poster that has a fully functional headphone jack embedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.

 Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca.
Agency: BBDO, Toronto.