Diesel's new campaign from Anomaly London is just plain stupid. The risqué work celebrates stupidity as a kind of liberating antidote to intelligence, which, as we all know, can really ruin a good time. According to the brand's "Be Stupid Philosophy" clip posted below: "Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant." The memorable ad above shows a woman lifting her bikini bottom to take a snapshot as a lion approaches from behind. The headline: "Smart may have the brains. But stupid has the balls."One shows a guy suspended several feet off the ground, his head wedged inside a mailbox. Copy reads: "Stupid might fail. Smart doesn't even try." "Be stupid" is probably a good message for the intended audience. Folks willing to pay top dollar for the Diesel label, believing the brand's denim is better than anyone else's, can't be rocket scientists.via
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