Whirlpool 6th SENSE: a sixth sense for the environment, too.
With two new print ads Whirlpool advertises the great environmental value of its 6th SENSE appliances. 6th SENSE is Whirlpool’s exclusive technology that changes every appliance in an intelligent one. 6th SENSE dishwashers and microwave ovens automatically adjust water and energy consumptions to match content and wash/cooking cycles. The results aren’t only perfect for clothes and food: they’re good for the environment, too. A t-shirt and a slice of quiche rendered as sections of the earth visually convey how 6th SENSE technology brings environmental care into account when in function. As the title says: “It takes care of the environment.”
Ad-AGENCY: Publicis, Milan, Italy
TITLE: The Green Sense
CLIENT/PRODUCT: Whirlpool
CD: Vincenzo Gasbarro, Luca Scotto di Carlo
AD: Salvatore Urso
CW: Umberto Bartolini
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