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Ikea Commercial for Ikea Canada's New Collection Robert Muraine & Sugamai Johnson
Robert Muraine is the best electro dancer ever.
Ikea taps pop culture by Marija Djukic
A popper - not a woebegone lamp, or the incredulous and highly strung "start the car" lady - stars in a series of choreographed decorating vignettes by Toronto-based Zig, which form the backbone of Ikea's new reality show-inspired campaign touting its fall collection and catalogue launch. A three-minute online video and three 30-second TV ads will air in early August on specialty channels, featuring popper Robert Murraine ("So You Think You Can Dance") and Canadian dancer Shugamai Johnson arranging Ikea furniture while performing. "The dance theme is exciting and generates buzz about the new Ikea collection," says Zig partner Shelley Brown.
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