Monsters vs Aliens - Superbowl

DreamWorks Animation is giving away some 150 million 3-D glasses at 28,000 locations around the country so people can watch a 90-second sneak preview of an upcoming animated feature called Monsters vs. Aliens.
DreamWorks CEO Jeffrey Katzenberg calls it perhaps the biggest media-advertising event in history. And how much will it cost? Katzenberg will only say, tens of millions of dollars. He promises the glasses wont be the lame, red-blue system thats been around for years. He says the new technology is superior. So, where do you find these free glasses? Theyll supposedly be available at Pepsi/SoBe Life Water displays at grocery, drug and electronics stores and big-box retailers.