There are brands no one should wear

"APAV, Associação Portuguesa de Apoio à Vítima (Support the Victim) launched a new public awareness campaign on November 25, International Day Against Violence Against Women. The aim of this campaign, called “There are brands that nobody should use”, is to increase awareness that domestic violence is, first and foremost, a crime and that does not belong exclusively to a social stratum, being included in all layers of society. Print and television advertising reveals the bruising that could easily be overshadowed by fashionable silk chiffon clothing. “There are brands no one should wear. Domestic violence is a crime. Call 707 20 00 77.”via
Credits
Campaign: The Brands No One Should Wear
Agency: Grey Lisbon
Creative Director: Cristiano Zancuoghi
Art Director: Nádia Pinto
Copywriter: Carlos Garcia.