Why am I tired?

Motrin, a McNeil Consumer Healthcare pain relief product, is feeling the pain after an overwhelming consumer backlash to a video posted online. The video at the centre of the backlash targeted women who carry their children, suggesting they would benefit from the pain relief provided by Motrin. Unfortunately the tone of the video was more critical of the behaviour of mothers than sympathetic to their experien
“Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea [light switch sound effect]. There’s the front baby carrier, the sling, the schwing, the wrap, the pouch and who knows what else they’ve come up with. Wear the baby on your side, your front, go hands free. Supposedly it’s a real bonding experience [giggle sound effect]. They say that babies carried close to the bod tend to cry [cry sound effect] less than others. But what about me? Do moms that wear their babies cry more than those who don’t? I sure do. These things put a ton of strain [flame sound effect] on your back, your neck, your shoulders … did I mention your back? I mean, I’ll put up with the pain. Because it’s a good kind of pain. It’s for my kid. Plus, it totally makes me look like an official mom. And so, if I look tired and crazy [cuckoo clock sound effect], people will understand why.”ce of back pain. This is a response that should have been picked up in focus groups.