Wednesday, November 12, 2008
Toyota Corolla Ninja Cats
Toyota in Australia has launched a new Corolla campaign featuring Ninja cats, with live action on television, outdoor advertising, and an animated graphic novel online www.corolla.com.au. “Kittens” was created to connect to a younger audience and showcase a new edge for the brand.
“We just really wanted to make something a younger audience could be intrigued by, and sell a different side of Corolla, other than how practical it is,” says Micah Walker, Creative Director, Mojo Sydney.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment