Global Day Against Pain

Douleurs Sans Frontieres (Pain Without Borders) in France is raising awareness of its programmes against pain, specifically raising awareness of the cyclical nature of pain. The TV ad, launched on Global Day Against Pain, October 15, 2008, shows a young boy caught on a treadmill of suffering. The commercial was part of a campaign to create a “pain petition” to be presented to the United Nations at the end of 2008. Viewers are encouraged to visit the website, www.douleurs.org, to make a donation and to sign the petition to stop pain. See the print part of the campaign here.
Credits
The Douleurs San Frontieres campaign was developed at TBWA\MAP Paris by executive creative director Sébastien Vacherot, Manoelle Van der Vaeren, art director Stéphane Lecoq, copywriter Alban Pénicaut.