24 Hour Fitness promoted its sponsorship of the 2008 USA Olympics team and of everyday athletes everywhere. The 2008 Olympics campaign for 24 Hour Fitness, online at www.weareallathletes.com, celebrates athleticism at every level, from the sprinter hoping to capture the gold, to the employee hoping to catch the morning bus.
Credits
The Everyday Athletes was created by a team of freelance professionals, working under a strategy developed by Pers, Inc., and produced by FilmCore. The team were copywriter Jason Headley, art director Suosdey Penn, director Drea Cooper, illustrator Timmy Kucynda, and photographer Ronny Knight.
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