Following up on the success of his Mr. City Men series, Partizan’s Eric Lerner directed his first global campaign for Coca-Cola and agency Wieden+Kennedy Amsterdam. Like Mr. City Men, “Bird’s Nest Stadium” uses the same basic approach of compositing lovable characters into everyday scenes, but the production value has been bumped up considerably.
Production Company: Partizan Lab, London
Exec Producer: Isabella Parish
Live Action Director: Thomas Hilland
Live Action producer: Russell Curtis
Agencdy Exec Producer: Elissa Singstock, Corey Bartha
Client: Coca Cola
Product: Coca Cola - Olympics
Title: Bird Nest Stadium
Length: 60″
Animation Director: Eric Lerner
Animation Producer: Pia Dueholm
Animation Production Manager: Julie Crosbie
Production Manager: Miranda Johnstone
Agency: Wieden and Kennendy, Amsterdam
Agency Producer: Wendy Carpenter, Cimen Ekici, Neil Henry
Creative Director: John Norman, Al Mosely
Art Director: Pierre Janneau
Copywriter: Dave Smith
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